What Makes a Winning LinkedIn Profile

With more than 600 million users worldwide, LinkedIn is easily the largest professional

network on the planet. Your LinkedIn profile is your chance to get your name and face in

front of hundreds, (or even thousands), of professionals in your industry. Your LinkedIn

profile page is the foundation for your personal branding on LinkedIn which is why you need

a LinkedIn profile that is optimized and up to date.

In this article, we will be sharing some tips that will help your LinkedIn profile stand out

from the crowd and help, you connect with the right audience.

1. Choose the right Profile Picture

Your profile picture is your business card on LinkedIn. It is how people are introduced to you

and it governs their impressions from the start. Here are some quick tips to start with: make

sure the picture is recent and looks like you, (make sure your face takes up around 60% of

it), wear what you would like to wear to work, and smile with your eyes!

2. Make your headline more than just a job title

Your headline is positioned right below your name on your LinkedIn profile and will be the

first thing profile visitors read. Think of it as a small billboard advertisement for you and

what you do. Instead of just listing your job title, mention your speciality and how you

benefit your company or customers. Do not forget to keep your target audience in mind.

For example, Advertising Sales Rep helping clients create winning branding strategies.

3. Tell your story with your summary

Your LinkedIn summary gives you the opportunity to tell your story, so do not just use it to

list your skills or the job titles you have had. Try to bring to life why those skills matter and

the difference they can make to the people you work with. Do not be afraid to invest some

time, try a few drafts, and run your summary past people you know. This is your most

personal piece of content marketing and it is worth the effort.

Here is what makes it a strong profile summary:

  • Can be skimmed in 30 seconds or less

  • A professional headline is below 120 characters, lists career focus and components of work

  • Includes industry-related keywords, core skills, strengths, talents, and interests

  • Professionally written, no spelling or grammatical mistakes.

4. Highlight your experience

You can do better than simply cutting and pasting your resume onto your LinkedIn profile.

Be sure to include any jobs that you consider relevant to where you want your career to go

and use two to four interesting and impressive bullet points for each job you include.

5. Action Words instead of Buzzwords

Buzzwords are adjectives that are used so often in LinkedIn headlines and summaries that

they become almost completely meaningless. For example, leadership’, ‘focused’,

‘strategic’, ‘experienced’, ‘passionate’, ‘expert’, ‘creative’, ‘innovative’ and ‘certified’.

Make a deliberate effort to make use of words that matters to your career and profession.

Good use of action words to show not just what you did, but what you accomplished in each

position. The key is to demonstrate the impact you have made, the change you have

enacted, initiatives you have led, and the results you have delivered.

6. Use visual media

You can add a background cover photo on LinkedIn just like on other social networking

platforms. It is simple to do and it makes your LinkedIn profile stand out, so pick a theme

that speaks to your profession or personality. LinkedIn also allows you to connect other

media to your profile like YouTube videos, infographics, you name it. Get creative with

relevant media and make your page jump off the screen and demand attention. See an

example below.

7. List your relevant skills

This is one of the quickest of quick wins on LinkedIn. All you need to do is scroll through the

list of skills and identify those that are relevant to you. This helps to substantiate the

description in your Headline and Summary and provides a platform for others to endorse


Finally, you need to become active on the platform. Grow your network by connecting with

people as you meet them, give and ask for recommendations, share updates and interesting

content. This can include anything from new accomplishments and industry announcements

to a blog post you have written or an article that people in your network may want to read.

Stay connected with AVA Energy on LinkedIn to get updates on jobs and news in the energy sector.

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